Donna Goehring Seago
ACC Webmaster Certificate Program

PROFESSIONAL EXPERIENCE
The University of Texas at Austin: Intercollegiate Athletics

Webmaster (Senior Web Manager/Email Marketing Coordinator) [March 2005-present]
key responsibilities
• Write, edit and produce department email marketing messages from development, marketing, event operations and ticketing areas
• Chief liaison between staff of constituent relationship management (CRM) software vendor and UT Athletics staff regarding construction of outgoing electronic communications
• Analyze electronic communications response tracking data and provide recommendations and procedural changes as needed to achieve better readership results
• Stay current with web development trends and developments in CRM technologies
• Responsible for the design, maintenance and updating of all official UT Athletics web sites
• Monitor adherence to established protocols and policies, including department style guide and Associated Press Stylebook, by content providers
• Coordinate audio and video streaming schedules with Yahoo! Sports and TexasSports.TV
• Work with media services manager as a technical contact and developer for UT Athletics Web sites; to educate staff re: Web site best practices, content development and usability; and to monitor and interpret Web traffic statistics for UT Athletics Web sites
• Manage all aspects of the Web Services staff, including training, scheduling, performance evaluations and special projects

accomplishments
• Member of team who created the department intranet site, AthleticsDept.com
• Designed the Longhorn Scoreboard e-newsletter currently in use
• Of the 275 email marketing messages sent (9,247,159 total emails), none have had to be resent due to production or design errors.
• As of April 2, the average open rate across all emails is 22.9% and the average clickthrough rate is 4.8%. (The average clickthrough rate across all industries for CRM communications is 4.27% and average open rates are anywhere between 20-40%.)
• Designed and implemented the procedure by which Athletics Dept. staff requests approval of an email marketing message.
• Compiled the first department External Services style guide. The style guide is published online and updated regularly.
• Created protocols for web staff to create consistency across all postings to department web sites
• Created and edited, along with the department's marketing director, the original football and basketball fan guides for TexasSports.com

 

The University of Texas at Austin: Intercollegiate Athletics
Publications Designer (Technical Writer/Editor III) [March 1997-March 2005]
key responsibilities
• Design and produce high-quality print and online publications
• Manage multiple projects, deadlines and budgets
• Organize, manage and preserve publications electronically and physically
• Develop bid specifications and work with commercial printers to ensure quality completion and timely delivery of publications
• Supervise contract services provided by outside vendors
• Recruit, train and supervise student interns
• Maintain and troubleshoot computer hardware and software in cooperation with department's systems analyst

accomplishments
• Received 30 "Citations for Excellence in Publications" from the College Sports Information Directors of America

 

Association & Society Management, Inc.
Publications Manager (Assistant Editor) [May 1994-March 1997]
• Responsible for scheduling, typesetting, writing, editing, designing and coordinating production for professional association journals and newsletters, membership directories, conference registration packages and on-site brochures, membership applications, identity systems
• Daily contact with clients and printers
• Responsible for in-house imagesetting and pre-press production
• Supervise staff of two designers

 

The University of Texas at Austin: Department of Journalism
Teaching Assistant [August 1992-May 1993]
• Assisted Professor Dennis Darling with visual design course
• Taught students computer skills, along with principles of typography and publication design

Graduate Student [August 1990-May 1993; January 1994-May 1995]
• Graduate level study in publication design, visual design, typography, desktop publishing, magazine editing, documentary photography, layout and editing for photojournalists

 

DKResearch
Owner/Editor [January 1991-October 1995]
• Published evidence handbooks for Texas and national high school debate topics
• Edited, proofed, designed and produced twelve handbooks of 100-250 pages each during the academic year
• Responsible for daily business operations, including accounts payable and receivable
• Planned and coordinated summer debate camps for high school students

 

The University of Texas at Arlington: The Shorthorn
Photographer [May 1989-May 1990]
• Completed news, feature, sports, and photo-essay photography assignments for student newspaper and special publications with a circulation of 15,000
• Maintained strict adherence to publications deadlines
• Assisted senior photo editor with photo editing
• Developed and reported news and feature stories

 

EDUCATION
M.A., Journalism [1995]
The University of Texas at Austin

B.A., Communication (Journalism) [1990]
Photojournalism concentration; Art minor
The University of Texas at Arlington

 

PROFESSIONAL DEVELOPMENT/CONTINUING EDUCATION
Webmaster Certificate Program: Design and Media Track
Austin Community College
Coursework: World Wide Web Authoring and XHTML (Introduction; Intermediate; Advanced); Using Cascading Style Sheets (CSS); Dreamweaver (Introduction; Advanced); Flash (Introduction); Photoshop (Introduction; Advanced); Web Design and Usability

Fundraising Management Certificate Program
The University of Texas at Austin Continuing and Extended Education: Professional Development Center
Spring 2004